What all to be done on website from my end

The following things will be done by me for your website

a) Website Analysis & Technical Audit

I will generate a technical audit report of the website on the basis of various search engine parameters and guidelines which will provide an insight into the current status of the site prior to any optimization in order to develop the SEO strategy

• Number of inbound links on Google, Yahoo and MSN
• Number of outbound links on Google, Yahoo and MSN
• Number of pages cached on Google, Yahoo and MSN
• Current Ranking on Google, Yahoo and MSN
• Flash
• Alt Tags
• Frames
• JavaScript
• Pop-Ups
• Load Speed
• Browser Compatibility
• Site Map
• 3 Click Rule
• Internal Link Architecture
• URL Architecture
• Robot.Txt
• Very Similar Pages
• Image on Top
• Background Image
• Design Consistency
• 4 GIF Rule
• Meta Tags Spamming
• Alt Tags Spamming
• Invisible Text
• Hidden Text
• Keyword Spamming
• Page Redirects
• Doorway Pages
• Cloaking
• Mirror Pages/ Content
• Page Jacking
• Keywords Density
• Keywords Prominence
• Keywords Proximity
• HTML Errors
• 301 Redirect/ Dead links
• Dynamic Content
• Supplement Results
• Google Sandbox
• Multiple Domains

b) Competitor Analysis (Competitor review Vs Client's website)

• Keyphrase targeted
• Age of Domains
• Number of incoming links
• Current rankings on Google, MSN and Yahoo
• Search engine saturation
• Load Time
• Traffic comparison for the keyphrases targeted on the internet
• Supplement Results
• PageRank of the targeted pages

The data garnered from the above exercises will be thoroughly analysed to review how your competition is faring on major search engines. The results derived will enable me to come up with appropriate measures, helping you to rank high on major search engines.

Phase II: On page and Off page optimisation

In this phase, on the basis of the search engine guidelines and parameters,i will do on page and off page optimisation. Please find beneath some of the most important factors on the basis of search engine criteria’s and guidelines.

• Keyword Research & Analysis by WordTracker & Overture

• Finalised Keyphrases Pre-optimisation Ranking Audit report

• Identification of Pages for Keyphrases

• Search Engine Site map

• Robots.txt

• Google Analytics / Urchin

• Creation of new pages if required (at a cost)

§ Site map for up to 50 links (if the client wants to get a site map made for the entire website, it can be done but at a cost)

Phase III: Submissions

I will submit individual pages of your site independently, a practice known as deep submission to all major search engines including those which are country and industry-specific to help you get the best rankings possible in the best and most popular search engines.

• Deep Submissions to top Search Engines: Teoma, Alta Vista, Ask Jeeves, All the Web, Excite, HotBot, Fast, Google, Info seek, Jayde Online Directory, Lycos, MSN, WebCrawler, AOL, ODP and Yahoo (optimised pages)

• Automated Submissions to 1500 Search Engines, Directories and Business Sites (home page)

• Manual Submissions to Regional Search Engines and Directories (home page to 5 engines and directories)

• Manual Submissions to Industry-Specific Search Engines and Directories (home page to 5 engines and directories)

• Submission report

Phase IV: Ranking Reports

a) Ranking & Traffic Reports on Google, Google regional, Yahoo and MSN

Phase V: Maintenance

The website ranking will be done according to the keywords. After the website have reached the ranking discussed with the client then for maintenance the charges would be different but it would be also as minimal. The maintenance is required because the other website will also be in queue to keep their website at a good position or good ranking. Thus an year maintenance charge will be taken.